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2021

Wheels Up

Design Sprint & App Redesign

Wheels up is a private jet charter company where members can book private flights through the app.
I contributed to the re-design overhaul that moved us from a developer-based interface towards a human-centered, brand forward digital experience. Our design team used InVision's DSM to create an entirely new library of components that streamlined our design process and made communication with the development team much more efficient.
New "Search for Flights" card.
Wheels Up.  2021.
I was the design lead for the implementation of our "single search" feature, which took our members from browsing for flights to searching for flights.
Original "Search for Flights" landing screen.
Wheels Up.  2019.
Redesigned "Search for Flights" landing screen.
Wheels Up.  2020.

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2019

Néstle ReadyRefresh

UX Solutions

Nestlé ReadyRefresh delivers the most popular brands of sparkling and bottled water to residences and office buildings.
Customers at ReadyRefresh with a recurring order tend to add new items to their delivery. The system would register these additional items as a new order. The recurring order items would not populate in the cart, so customers would shop for them again, add them to their cart, and check out. This created a second recurring order. As a result, customers were getting two deliveries with identical items delivered to their house or office.
I worked with the product management team to breakdown the checkout process and target pain points where the flow was misleading. We decided to implement an "editing mode" feature to inform the customer that they were adding items to their recurring order. The changes were then apparent in their cart and in the delivery details at checkout, avoiding duplicate orders.

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2019

1-800-Flowers

Material Design Implementation

1-800-Flowers, Inc. is a floral retailer offering fresh flowers online, gift baskets, and florist-designed arrangements.
Material design was lacking in the app for Android users, so we incorporated Google's Material Theme across screens to give customers a seamless shopping experience. This included treatment for navigation, input fields, buttons, cards and filters. The result was a native experience when browsing through the app, selecting products and checking out.
We created a style guide for the 1-800-Flowers product team to reference for future integration of features.

Nikki Whitson

Product Design

Holistic Systems

Los Angeles, CA

I enjoy working on human-centered products and creating design systems. I have experience communicating across teams to build innovative and impactful user experiences. Here's how I approach a product's lifecycle.

"

The role of the designer is that of a very good, thoughtful host anticipating the needs of his guests.

— Charles Eames

2021

Wheels Up

Design Sprint

2019

Néstle ReadyRefresh

Design Sprint

2019

1-800-Flowers

Design Sprint

Timeline
Tools

Freelance Product Designer

Self-employed

Jul 2021 - Present

Los Angeles, CA
Currently designing the logo and branding materials for an up-and-coming skincare studio featuring saltwater-based products.

Wheels Up

Product Designer • Full-time

Sep 2019 - Jun 2021

Manhattan, NY
A private jet charter company that allows members to book short-and-medium range private charter flights at an all-inclusive hourly rate.

Co-lead the implementation of a custom search feature that replaced browsing, allowing users to select the date, time, and jet model for their journey.

Hands-on experience working with the design team and third-party agency to complete a brand and digital interface overhaul. We created an entirely new design system using InVision's DSM and worked closely with the engineering team to push the system into production over the course of six months.

Nestlé Waters

UX/UI Designer • Contract

Jul 2019 - Aug 2019

Stamford, CT
A customizable water and beverage delivery service offering an unrivaled portfolio of water brands for healthy hydration, including Poland Spring®, Splash, and Pure Life®.

Redesigned the desktop checkout flow experience for returning customers. Created wireframes and prototypes that remedied pain points for users when purchasing items and presented the deliverables to stakeholders for a quick production turnaround.

Mobikasa

UX/UI Designer · Full-time

May 2018 - Aug 2019

Manhattan, NY
A web and mobile app development company specializing in e-commerce and offering custom services.

Revised the mobile app for the popular floral gift retailer, 1-800-Flowers.com, Inc. by taking inventory of existing features and implementing hierarchy, emphasis, and consistency throughout the navigation, home, product details, and checkout screens.

Created a new season-based feature for Valentine’s Day streamlining customer options to choose between pre-prepared “Florist’s Best” or “A Dozen Red Roses” after a certain date, for availability reasons.

Sotheby's International Realty

Graphic Designer • Full-time

Jan 2016 - Mar 2017

Manhattan, NY
A top brokerage team specializing in listings aimed toward international and high-end clientele.

Designed uniquely branded, promotional print materials and campaigns for luxury residential buildings to potential buyers.

Figma

Sketch

InVision

InVision DSM

Adobe Creative Suite

Webflow

After Effects

Jira